Check out this slide deck on my favorite content wins
My biggest project at Eventbrite was creating and managing all content for Eventbrite Ads. Some of the content I owned included:
- Product-triggered emails
- New feature announcements
- In-product notifications
- Product upsells throughout user journey
- End-to-end campaign creation flow
- Contextual help toolbar, FAQs, Help Center
- Error messages
- Reporting insights and recommendations
- Billing and invoicing
- Seasonal promotions
- Beta graduation blog
I created and managed the Beta version of Eventbrite Ads. The original campaign creation flow was simple and basic.
As time progressed and we prepared for even more scalability, I co-led the team through a design overhaul that made space for better targeting capabilities, optimizations, education, and recommendations.
Here’s what the Eventbrite Ads platform looks like today.
Until my last day at Eventbrite, I was constantly challenging myself and my product team to look for more ways to inject human and empathy-based language. As our brand voice developed into an edgier and more youthful approach, I experimented with and tested other content variants.
Here are a few of my favorite writing samples from the end-to-end user journey.
Case Study: A/B Content Tests
One of the projects I led at Eventbrite involved testing different tone types in an onboarding flow. When I joined the Eventbrite Market Tools team, much of the legacy content I inherited had been written by product managers rather than content designers.
This content experiment gave me a valuable opportunity to demonstrate how my content design expertise could enhance the user experience and drive positive financial outcomes for the business.
Below is a case study that highlights the importance of testing content variants and addressing users’ needs and goals, rather than relying on traditional marketing language.
The Portfolio of Nadia Ibanez 