Hello there and thank you for visiting my portfolio! I’m honored that you would consider me for your role.

Who I Am

My name is Nadia Ibanez (she/her). I was born and raised in San Diego, CA and lived/worked in the Bay Area for about 6 years pre-pandemic. Currently, I live outside of Seattle, WA but travel often. You can read my stories on my travel blog.

My working style is agile, collaborative and creative. I love thinking/designing outside of the box, whether future thinking for potential use cases and auditing an entire user journey, to applying a more holistic, empathetic approach to content design.

I spend the extra moments building relationships with my colleagues so that working sessions and day-to-day tasks are fun and joyful.

I consider myself quite the mindful yogi—so much so that my previous manager called me out for my “laid back and chill vibe” on my performance reports. I’m quite the empath and extrovert who enjoys making friends and forming relationships. I’m a Cancer so I’ll let that be your guide 😉

Previous Work History

I started writing professionally in 2006 as an Editorial Assistant at several print magazines in San Diego and Orange County. My niche was luxury lifestyle, real estate and décor. I wrote feature stories about local business owners, home trends, and the latest in restaurants, spa/wellness, hotels, and more.

I sat by the side of art designers, managing editors, graphic designers, and publishers. The work was thrilling and I got my fair share of what it was like to work at a real print magazine.

When the recession hit, magazines closed up shop, so I pivoted and worked as an SEO Copy Writer for two different agencies. It was at these start-ups where I learned I could write ten 500-word articles using the SEO keyword “nuts and bolts” in one work day.

My experiences at these content farms were memorable—and mind numbing—but allowed me the space to understand why writing with SEO in mind is so valuable not only with page rankings, but by also how content can create authenticity and authority.

From the early SEO world, I freelanced for a digital luxury lifestyle website and wrote product specs for women’s retailer, Charlotte Russe. Eventually, I found myself in the B2B world and acted as Editor-in-Chief for a digital trade publication. I posted daily news stories and managed a lengthy digital magazine consisting of thought-pieces, management advice and company profiles.

I landed a seasonal contract at Intuit TurboTax and assisted the Marketing team with their brand overhaul. I freelanced as a proofreader for the United Way of San Diego County, ghost wrote for a social media consultant in Chicago, and wrote two pieces for JP Morgan Chase.

From 2015-2021, I was a Lead Content Designer within the Customer Experience Design agency at Wells Fargo. I wrote UX copy that supported several commercial banking applications.

I co-led several design initiatives helping the bank move from paper-heavy processes and into a digital experience that is highly used today. I wrote user research scripts, collaborated on customer journey mapping, rapid prototyping and more.

I took a giant leap out of the finance space during a contract at Meta. As a Content Designer supporting Facebook Stories, I designed a community for international cricket fans to talk about matches and share their commentary.

I used to be ashamed about how many jobs I’ve had and for all of my pivots. But in reality, those jobs made me the writer I am today. I can write technical guides and error messages, just like I can optimize a landing page and ghost write a book.

My Most Recent Role

As a Content Designer at Eventbrite, I had the amazing opportunity to improve the customer journeys for event organizers who were creating, promoting, and marketing their events.

I was in this role for 2.5 years and helped stand up an event marketing platform, as well as Eventbrite’s first advertising platform, Eventbrite Ads. From top-of-the-funnel promos, marketing emails and landing pages, to in-product guidance and recommendations, my hands covered the entire Eventbrite Ads platform.

I led teammates through tone of voice updates, conceptualized better experiences for 40+ projects, and used words to reassure customers that Eventbrite was the best digital marketplace to sell tickets and build their community.

What I’m Looking For In My Next Role

• I want to take my learnings from Facebook and Eventbrite to a company where I can truly improve the customer experience with meaningful and thoughtful content while building amazing communities.
• I thrive in a collaborative work environment, enjoy the iterative design process, and love weekly working sessions with product designers.
• I admire managers who can carve a path and allow their employees the freedom to design and create along the way.
• I want to stretch my creative writing and storytelling skills to be the voice behind a brand that truly is evoking change and understands the importance of empathy in their customers’ journey.
• I want to show off my love for writing long-form content like landing pages, newsletters, marketing campaigns, blogs and more.
• I want to show others that the power of words matter—even when I only have 55 characters to succinctly get my point across in a banner message.